What Ads With Half-Naked Women Look Like When They’re Turned Into Men | Liberals Unite

What Ads With Half-Naked Women Look Like When They’re Turned Into Men | Liberals Unite.

ads-men-women

The first part of this clip gets into the sexism and rape culture around advertising, but what really illustrates the point clearly is the last half. They use men instead of women in the same ads. The effect is dramatic, and in some cases, totally absurd. Watch

Published on Apr 3, 2013

This culture jam is a school project that was created for a Women and Gender Studies class at the University of Saskatchewan by Sarah Zelinski, Kayla Hatzel and Dylan Lambi-Raine.
We wanted to show how ridiculous media portrays gender roles and stereotypes in advertising through presenting gender roll reversals.

References to the statistics:
Dines & Mumez – Gender, Race and Class in Media: A Text Reader
Levin & Kilbourne – So Sexy So Soon
http://www.assaultcare.ca/index.php?o…
http://www.canadianwomen.org/facts-ab…
http://newyorksociologist.org/11/Berb…
http://www.skidmore.edu/classics/cour…